Your traffic is already paid for. Make it worth more.

Ecommerce CRO, AOV and retentionBeauty · Supplements · Luxury

We find the revenue your store is leaking.

Then we prove the fix. Senior ecommerce CRO for beauty, supplements and luxury brands doing $2M+ a year.

See the results

2 minutes to request. A senior reply in 3 working days.

A sculptural precision balance representing calibrated ecommerce split testing
The leversConvert · expand · retain
+31%Median conversion lift
+$18Added order value
140Experiments read cleanly
6Categories known deeply

Trusted by considered-purchase brands

Four jobs to be done

Not more work.
More leverage.

One senior team, end to end.

They found $40k a month of leaked revenue in the first fortnight, then proved it with a test. The first three experiments paid for the year.

Placeholder NameEcommerce Director, beauty brand, $14M ARR
Editorial beauty product still life used for the category studyCategory study · Beauty

Fluent in the decision

The checkout is universal. The reason to buy is not.

Supplements need credibility. GLP-1 needs clarity. Luxury needs restraint. Category context goes into the experiment, so performance improves without flattening the brand.

Selected calibration

Outcomes, not output.

The metric changes. The method does not.

See the client work

The operating system

Find the signal.
Then turn up the volume.

01

Diagnose the economics

Analytics, customer language and behavior show where value is lost.

02

Rank the opportunity

Every idea is scored on impact, confidence, effort and what it teaches.

03

Ship a meaningful test

We build the whole experiment, not just the deck.

04

Compound the learning

Wins scale. Losses sharpen the next hypothesis.

Not ready to talk yet

The 12-point revenue leak checklist.

The twelve checks we run in the first hour of every calibration. One email, no sequence.

One email with the checklist. No drip sequence.
The Calibrate standard

Beautiful enough for the brand team. Rigorous enough for finance. Useful enough to ship.

Before we speak

The awkward questions, answered.

Something more specific? Send it. A senior operator replies.

How much does this cost?+

The calibration is a fixed $9,500. Programs run $12k to $25k a month. You get a number before a proposal.

What happens if a test loses?+

About a third do. A loss costs one build cycle and buys a validated insight. We report losses in the same detail as wins.

Do you work with my platform?+

Shopify and Plus most often, plus BigCommerce, Magento and headless. What matters is clean analytics and enough traffic.

When are we not the right fit?+

Under roughly 10,000 monthly visitors there is not enough signal to test responsibly, so we say so instead of selling a retainer.

A useful place to start

Show us where growth feels stuck.

Share the store and the number that is not moving. We reply in 3 working days.

2 minutes to request · No generic deck · No junior hand-off