The experiment memo
Ideas worth testing. Signals worth noticing.
Sharp, commercially useful thinking for teams who would rather learn than guess.
Featured / 001
Retention
The first order is an acquisition event. The second is a product verdict.
Why the most useful retention work begins on the product page, before the customer has bought anything.
Read the argument ↗The conversion leak hiding above the fold
Why more information can create less confidence, and what to test instead.
↗AOV · 6 minBundle logic beyond ‘buy more, save more’
Four ways to make a bigger basket feel like the smarter choice.
↗Testing · 9 minWhat a losing test is allowed to teach you
A practical system for extracting value from negative reads.
↗LTV · 7 minDesigning for the second order
The first purchase is an acquisition event. The second is a product verdict.
↗Luxury · 5 minCommercial urgency without the red sale badge
How premium stores can create momentum without breaking character.
↗Research · 10 minYour reviews are a creative brief
A lightweight way to turn customer language into stronger experiments.
↗Let’s find the leverage