Context
What the customer was deciding, and which constraints were real.
Client work
Eight brands across supplements, fashion, accessories, regulated pharmacy and telehealth. Every page states what we looked at and what we changed, with no invented percentages.
How to read the work
What the customer was deciding, and which constraints were real.
The change designed to alter behavior, and the mechanism behind it.
What the work teaches any store facing the same shape of problem.

premiumsupps.net · ConversionTurning full-transparency formulation into the reason to buy, instead of a claim buried on a lab-test page.
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nutrivein.com · Marketplace to owned demandA broad herbal range organised around benefits rather than SKUs, with subscription treated as continuity instead of a discount.
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palmbee.shop · Order valueEditorial merchandising and collection logic engineered so a second piece feels obvious rather than upsold.
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artemstraps.com · Considered purchaseProof, fit and duties resolved in order, so an enthusiast purchase stopped depending on the customer doing homework.
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krostnewyork.com · Editorial merchandisingA collection-led store made navigable so the current season converts and the back catalogue keeps working.
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arrowheadtacticalapparel.com · Offer architectureColour and inseam sprawl reduced to a clear first choice, with the value equation carried by function instead of a sale price.
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ukcompounding.com · Trust and complianceA prescribing journey rebuilt so eligibility, process and pharmacy credentials answer the patient before the marketing does.
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rocketmd.com · Funnel and intakePlan clarity and a lower-effort online visit, so the customer stops comparing pill prices and starts the consultation.
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