Your traffic is already paid for. Make it worth more.
CALIBRATE®
Menu

Client work

The stores, not the slideware.

Eight brands across supplements, fashion, accessories, regulated pharmacy and telehealth. Every page states what we looked at and what we changed, with no invented percentages.

How to read the work

The result matters. The reason it moved matters more.

01

Context

What the customer was deciding, and which constraints were real.

02

Intervention

The change designed to alter behavior, and the mechanism behind it.

03

Transfer

What the work teaches any store facing the same shape of problem.

Premium Supps storefront
premiumsupps.net · Conversion

A direct manufacturer that had to sell like one.

Turning full-transparency formulation into the reason to buy, instead of a claim buried on a lab-test page.

Nutrivein storefront
nutrivein.com · Marketplace to owned demand

Teaching a marketplace catalogue to sell on its own site.

A broad herbal range organised around benefits rather than SKUs, with subscription treated as continuity instead of a discount.

Palm Bee storefront
palmbee.shop · Order value

Outfits, not items, at a considered price point.

Editorial merchandising and collection logic engineered so a second piece feels obvious rather than upsold.

Artem Straps storefront
artemstraps.com · Considered purchase

A €200 strap has to answer compatibility before craft.

Proof, fit and duties resolved in order, so an enthusiast purchase stopped depending on the customer doing homework.

Krost New York storefront
krostnewyork.com · Editorial merchandising

Seasonal drops that still have to sell in week six.

A collection-led store made navigable so the current season converts and the back catalogue keeps working.

Arrowhead Tactical Apparel storefront
arrowheadtacticalapparel.com · Offer architecture

A technical garment sold on fit, not on features.

Colour and inseam sprawl reduced to a clear first choice, with the value equation carried by function instead of a sale price.

UK Compounding storefront
ukcompounding.com · Trust and compliance

In regulated care, clarity is the conversion lever.

A prescribing journey rebuilt so eligibility, process and pharmacy credentials answer the patient before the marketing does.

Rocket MD storefront
rocketmd.com · Funnel and intake

A discreet decision needs a shorter, calmer path.

Plan clarity and a lower-effort online visit, so the customer stops comparing pill prices and starts the consultation.

Your store next

See what your traffic is worth.