Basket intelligence
We study what customers already buy together, what they return, and where margin can support the move.
Average order value
Make the bigger basket the better choice.
AOV grows when product logic, merchandising, and the value equation work together, not when a discount bar shouts louder.
Get my free revenue audit ↗Beyond the threshold bar
A bigger order should feel considered, not coerced.
Customers add more when the combination solves the job better: the full routine, the right duration, the natural companion, the easier replenishment. We design that logic into discovery, product pages, cart, and offer.
Offer architecture
Bundles, gifts, thresholds, and subscriptions are shaped around a real use case, not inventory convenience.
Merchandising moments
The right expansion appears where it helps the decision, without turning the store into an upsell maze.
What the work becomes
Tangible work. Named decisions.
- 01
Basket composition analysis
Product affinities, margin bands, attachment behavior, and the gaps between first and best order.
- 02
Bundle concepts
Named, positioned combinations with a customer job, clear economics, and a reason to exist.
- 03
Threshold calibration
Shipping, gifts, and tiered value tested against current basket distribution and contribution margin.
- 04
Cart expansion system
Cross-sell hierarchy, copy, placement, exclusions, and measurement across devices.
Brands with complementary products, repeat routines, or meaningful headroom between the first and ideal basket.
Catalogs where every additional item creates fulfilment pain or destroys contribution margin.
The strongest AOV strategy is not ‘spend more.’ It is ‘leave with the version of the purchase that works better.’
See how we think ↗Your store next